Privacy Policy

Completing a purchase at practiqustin means entrusting us with a few essential details—your name, address, and email. This is the foundation of our data relationship, and we treat it as a necessity, not a commodity. The act of buying something, verifying your credit card, placing an order, arranging a delivery, or returning a purchase implies your consent for us to collect and use that information for that specific purpose only.

The Engine Behind the Store

Our entire storefront is built on a platform provided by Shopify, Inc., which is the online e-commerce engine that allows us to sell our products and services to you. Consequently, your data resides within Shopify’s data storage, databases, and the general Shopify application, where it is kept on a secure server behind a firewall. When you opt for a direct payment gateway to finalize your purchase, Shopify stores your credit card data, encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). This transaction data is only retained for as long as is necessary to complete your purchase, and it is deleted immediately afterward. The standards governing this process are set by the PCI Security Standards Council, a collaborative effort by brands including Visa, Mastercard, American Express, and Discover, and all direct payment gateways adhere to these requirements.

Your Card Details: A Short Stay

When you hand over your credit card information to us, it is immediately encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption. While no method of electronic transmission or storage can be guaranteed as 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards. Our broader commitment to security involves taking reasonable precautions and following industry best practices to prevent your personal information from being inappropriately lost, misused, accessed, disclosed, altered, or destroyed.

Browsing vs. Buying

The information we receive depends on what you’re doing. When you browse our store, we automatically receive your computer’s internet protocol (IP) address, which helps us learn about your browser and operating system. This is a passive, technical necessity. The active exchange happens when you make a purchase, at which point you provide us with your name, address, and email address as part of the buying and selling process.

Marketing Is Your Call

We will only send you emails about our store, new products, and other updates if you give us your permission. If we ever need your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent or give you a clear opportunity to say no. You can change your mind at any time. If you have previously opted in, you can withdraw your consent for us to contact you, and for the continued collection, use, or disclosure of your information, by reaching out to us at support@practiqustin.com.

Stepping Outside Our Doors

Our store uses Google Analytics to help us understand who visits our site and which pages are being viewed. Beyond that, the third-party providers we engage generally only collect, use, and disclose your information to the extent necessary to perform the services they provide to us. However, certain providers, such as payment gateways and other payment transaction processors, have their own privacy policies regarding the information we must share with them for your purchase-related transactions. We strongly recommend reading their policies to understand how your personal information will be handled.

It’s also important to remember that these providers may be located in or have facilities in a different jurisdiction than you or us. If you proceed with a transaction that involves a third-party service provider, your information may become subject to the laws of that jurisdiction. For instance, if you are located in Canada and your transaction is processed by a payment gateway in the United States, your personal information used in that transaction may be subject to disclosure under United States legislation, including the Patriot Act. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. Similarly, when you click on links on our store that direct you away from our site, we are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Legal Boundaries and Your Acknowledgment

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service. By using this site, you are representing that you are at least the age of majority in your state or province of residence, or that you are the age of majority and have given us your consent to allow any of your minor dependents to use this site.

How This Policy Evolves

We reserve the right to modify this privacy policy at any time, so reviewing it frequently is a good practice. Any changes or clarifications will take effect immediately upon their posting on the website. If we make material changes, we will notify you here that it has been updated, so you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. As with any business, practiqustin may evolve. If our store is ever acquired or merged with another company, your information may be transferred to the new owners solely to ensure we can continue to sell products to you.